Action figures have been a pop culture hit for decades, and they aren’t slowing down. In fact, the market is expected to keep growing by around 8.5% per year. With more children entering their formative years—and more entertainment channels that promote toys—more people are collecting these cool products.

Whether you love action figures for their nostalgia or their collectibility, it’s essential to buy from reputable brands. These companies deliver quality, attention to detail, and loyalty-worthy releases.

Below is a rundown of the best action figure brands on the market.

7 Top Action Figure Companies You Should Know

The toy industry is vast, but if you want reliable quality, start with these brands:

1. Hot Toys

If realism is what you seek, Hot Toys is a top pick. Their sixth-scale figures (roughly 1:6) deliver lifelike likenesses, expressive portraits, and extensive articulation. Think Luke Skywalker, Iron Man, Wonder Woman, and more—crafted to display like miniature movie stills.

2. Hasbro

Hasbro is a powerhouse with deep lines across TV, games, and movies—headlined by Transformers and G.I. Joe. Transformers emphasize accuracy and complex, satisfying conversions; G.I. Joe figures deliver strong likenesses, poses, and accessories like helmets, glasses, and gear.

3. Mattel

Beyond Barbie and Hot Wheels, Mattel spans an enormous range—Jurassic Park, Toy Story, Minecraft, Masters of the Universe, and more. WWE collectors also get a deep bench of superstars (plus rings and vehicles) for dynamic displays.

4. Bandai

Bandai dominates with premium SH Figuarts—durable, highly articulated figures with sharp sculpts. Anime and manga fans (Naruto, Fullmetal Alchemist, Dragon Ball Z, and more) will find excellent character options and screen-accurate accessories.

5. McFarlane Toys

U.S.-based McFarlane Toys is renowned for realistic sculpts and accurate details—especially across pop-culture lines like The Godfather and Stranger Things. Expect thoughtful accessories and on-model outfits (yes, even Bane’s iconic mask and coat).

6. NECA

NECA specializes in collectible figures across beloved films and games. Recent highlights include TMNT: The Last Ronin’s Michelangelo, plus staples from DC films, Gargoyles, Bride of Chucky, Batman: Arkham Knight, and The Last of Us—packed with character-defining details.

7. Funko

Funko made stylized POP! figures a phenomenon. While they’re not “play pattern” figures, they’re outstanding for collecting and display—spanning licenses like Five Nights at Freddy’s, TMNT, Shazam! Fury of the Gods, Avatar, and the Marvel Universe.

Factors Considered in Ranking

Whether you’re hunting the best anime brands or the best Marvel brands, here’s how these manufacturers rose to the top:

Craftsmanship and Detail

Each brand uses durable materials and clean paint apps. Strong sculpts, multiple articulation points, and well-chosen accessories boost realism and value.

Brand Legacy and Reputation

Veteran names—Hot Toys, Mattel, and others—have set quality bars for decades. Seeing their logo often signals a first-class product.

Diversity of Offerings

The standouts don’t stop at a single character or line—they cover deep rosters across movies, TV, anime, and games, giving collectors room to grow.

Price and Accessibility

Use pricing references when shopping—this Star Wars price guide is a helpful example. Value matters, especially if you buy toys for investment: these seven brands offer options that hold up without being out of reach.

Start Your Adventure: Build a Remarkable Collection With ToyShnip

Across these brands, one theme repeats: reliability. Their figures are made to last—and to display proudly.

Ready to add to your shelf? Explore ToyShnip’s curated selection—from intricately designed collectible statues to classic lines and even Transformer toys. Head to our online toy store and dive into a growing world of high-end action figures.

FAQs

What is the most popular action figure brand?

The most popular action figure brand is Hasbro, followed by Bandai, McFarlane Toys, and Funko.

Which company makes the best figurines?

Hasbro, Hot Toys, and Mattel make excellent-quality figurines. Other dependable manufacturers include Funko, NECA, McFarlane Toys, and Bandai.

What’s the best action figure?

The best action figure depends on your needs. For example, if you’re focused on Star Wars brands, Jedi Knight Luke Skywalker might top your list.

What companies are like NECA toys?

Hot Toys and McFarlane Toys are similar to NECA in spirit: pop-culture, movie, and video-game figures with strong detail at reasonable prices.